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These are a mixture of blogs (and vlogs) written by myself and guest writers with specialist knowledge in different areas of fundraising. These are designed to help you with your fundraising. Get in touch to suggest or request a topic.

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Running the London Marathon? Here Are 7 Fun Ways to Boost Your Fundraising Efforts!

June 04, 20243 min read

Running the London Marathon? Here Are 7 Fun Ways to Boost Your Fundraising Efforts!

 

Running the iconic London Marathon is an incredible feat that not only challenges your physical endurance but also gives you the opportunity to make a difference in the lives of others. As you lace up your running shoes and prepare for the ultimate test, it's crucial to maximize your fundraising efforts. In this blog, we'll explore seven creative and enjoyable ways to raise more money for your chosen charity while training for and running the London Marathon. Get ready to make a meaningful impact and have a blast along the way!

 

1. Set up an Online Fundraising Page:

One of the easiest ways to kickstart your fundraising journey is by setting up an online fundraising page. Platforms like JustGiving, GoFundMe, or Virgin Money Giving make it simple to create a personalized page where people can donate securely. Share your page across social media platforms, and don't forget to add compelling stories and images to inspire potential donors. Make it easy for people to contribute by providing a variety of donation options, such as one-time payments or recurring monthly donations.

 

2. Host a Pre-Marathon Party:

Organise a pre-marathon party to bring your friends, family, and potential donors together for an enjoyable evening. Choose a venue and theme that aligns with your charity or running goals. Consider activities like a silent auction, raffles, or fun challenges related to the marathon. Engage local businesses to sponsor the event by donating food, drinks, or prizes. It's a great way to build excitement, share your fundraising story, and gather generous contributions.

 

3. Create a Unique Merchandise Line:

Design and sell exclusive merchandise related to your marathon journey. Create t-shirts, hoodies, or wristbands featuring your charity's logo or a catchy slogan. Partner with a local printing shop or use print-on-demand services to minimize costs. Promote your merchandise on social media and during your training sessions. Not only will people be able to show their support by wearing your gear, but the sales will also contribute to your fundraising target.

 

4. Organise a Fundraising Fitness Challenge:

Combine your passion for fitness with your fundraising efforts by organizing a fitness challenge in your community. Invite participants to join you in a fun and engaging physical activity, such as a charity run, cycling event, or Zumba class. Set a registration fee, which will go directly towards your fundraising goal. Engage local gyms, fitness instructors, or sports clubs to sponsor or participate in the event. With the collective power of sweat and generosity, you'll raise significant funds while promoting a healthy lifestyle.

 

5. Team up with Local Businesses:

Approach local businesses and ask them to support your marathon fundraising efforts. Many companies have corporate social responsibility initiatives and might be willing to contribute. Offer to promote their brand on your running attire or include their logo on your online fundraising page. They may also be interested in organizing a workplace challenge, where employees donate a small amount for each kilometre you run. Collaboration with local businesses not only boosts your fundraising but also strengthens community ties.

 

6. Host a Virtual Race:

In addition to running the physical marathon, consider hosting a virtual race that allows people from all around the world to participate and donate. Set a distance and time frame for participants to complete their runs, and encourage them to register with a donation. Utilize social media and dedicated event platforms to engage a wider audience. Offer unique incentives like medals or certificates for finishers and create an online leaderboard to add a competitive element. A virtual race expands your reach and opens up opportunities for more generous contributions.

 

7. Seek Corporate Sponsorship:

Approaching corporate sponsors can significantly amplify your fundraising efforts. Research companies that have a connection with your cause or are likely to support initiatives like yours.

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Dani Knox

The Fundraising Coach!

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