Unwrapping Christmas Giving Trends

Unwrapping Christmas Giving Trends: How Charities Can Sleigh It in 2023

Ho, ho, ho, dear readers! As the festive season approaches, so does the season of giving. Let's talk about the Christmas magic that happens when generosity meets good intentions. Buckle up, because we're about to unwrap the trends that have shaped the past four Christmases and figure out how charities can sleigh it in 2023.

December 21st: The Giving Extravaganza

Picture this: December 21st, a day when the air is filled with the sweet scent of gingerbread and the spirit of giving. It turns out that this date has been a crowd-pleaser for donations. However, hold your tinsel, because although it's the champion in terms of volume, the real high-roller for income is December 20th. Yes, you read that right – a day earlier and a few more pounds in the charity coffers.

For charities gearing up for the festive fundraising marathon in 2023, the dynamic duo of December 20th and 21st should be circled in bold on the calendar. It's like having a Christmas party on the 20th and a charity gala on the 21st – the perfect combo for spreading holiday cheer.

Weekday Wonders: Unwrapping the Giving Calendar

Now, let's chat about weekdays versus weekends. Throughout the year, weekdays are the MVPs when it comes to donations, and surprise, surprise, this trend doesn't hit the snooze button during the Christmas season. So, charities, take note – if you're planning your holiday campaigns, weekdays are where it's at. Whether it's a Tuesday tipple or a Thursday treat, people seem to be in a more generous mood during the workweek.

But here's the plot twist for December – Christmas Eve, a day usually buzzing with last-minute gift shopping and festive frenzy, falls on a Sunday this year. Cue the drumroll, because historically, weekends don't bring in the big bucks. So, while Santa's making his list and checking it twice, charities might want to work some extra magic to keep the donations flowing on this festive Sunday.

Week Four Wonders: The Gold Mine of Giving

Now, onto the best week for collecting donations – week four of December. It's like the golden hour of giving, where generosity reaches its peak. Charities, this is your time to shine! Deck the halls with boughs of holly, and let the donations roll in during the final stretch of the year.

Timing is Everything: The Donation Clock

Ever wondered about the perfect time to drop those heartfelt donation requests? Well, if charities want to sleigh the competition, they should focus their campaign comms between 10:00 and 12:00. It's the sweet spot when the holiday spirit is alive, and wallets are feeling a bit more generous.

But beware – before the crack of dawn and after the stars come out, donations tend to hibernate. So, unless you have some night owl donors, it might be wise to save those heart-to-heart appeals for when the sun is shining.

As we wrap up this festive journey through giving trends, it's clear that there's a method to the holiday madness. Charities, take note of these insights, sprinkle a bit of Christmas magic, and get ready to sleigh the giving game in 2023. After all, 'tis the season to be jolly and generous – let's make it a December to remember! 🎄🌟